4Eva Mobile App
The challenge: rates of organ donation are directly related to the ease of registration as an organ donor, and registration is complicated by different administering bodies and departments in each state, province or territory.
Hello Cool World
The solution: a cross-platform mobile app using GPS to easily and quickly connect users to the proper local services, and evocative and affective content from the film “65 Red Roses”.
The app speaks for itself when it comes to results, as it tracks the number of new signups, adding them to a visible counter: it quickly achieved more than 10,000 new donation signups, potentially saving thousands of lives.