UX Design

CIMMYT Interactives

For the 50th anniversary of this NGO the challenge was to show and explain the history of humankind’s relationship with corn and wheat and the Institute’s role, in a succinct, engaging and meaningful way to a broad audience.


International Maize and Wheat Improvement Center (CIMMYT)


Project Lead
UX Design

Close work with the client on concept, ideation, and content included whiteboard sessions and a detailed planning process.

Part of the solution was an interactive, gesture-enabled story in the form of a timeline, layered to work on a variety of levels from a cursory overview to casual browsing to an in-depth and extended reading.

Another part of the solution was cross-platform mobile app, automatically communicating with iBeacons in the museum and around the campus to enable a self-guided facilities tour.

Simple UI cues lead to rich sidebar content like videos, animations and interactive maps.

Elsewhere, a mutli-user multi-touch map and dashboards offer insights into the present and future of the institution.

The result is an elegantly simple and effective way to introduce the Institute, viewed by thousands of school children and hundreds of scientists, dignitaries and other visitors.
More: CIMMYT Project, Museográfica