Cedar Beach Resort, one of the largest resorts on Salt Spring, has gone live with Charles Buchwald & Friends. The newly revised site is a major upgrade and expansion of their former site, incorporating new photo galleries, interactive maps, contact forms, a revised and updated logo, online reservations, and a state-of-the-art Content Management System (CMS) allowing them to maintain and grow the site themselves.
With estimates of as much as 90 percent of travel planning taking place online, this family oriented resort was feeling the need to open up a clearer conduit between staff, customers, and potential customers. The former static, brochure-like site’s outdated look and feel, lack of functionality, and difficult maintenance had become liabilities. Outdated photos and information gave an inaccurate picture of facilities that have undergone significant renovations. After a thorough selection process, CB&F was brought in to make changes.
We created a flexible framework to show not only the updated facilities, but just as importantly the carefully cultivated family friendly atmosphere at the resort. The result is a site that can be easily and quickly kept current, and shows off the business to good advantage. Key communication channels are quick, easy and reliable, encouraging quality contact from returning and potential customers.
Check it out! And if you’re coming to Saltspring with your kids, and need a place to stay and swim and soak in the island atmosphere, be sure to contact the friendly folks at Cedar Beach Resort.