“In the age of transparency, marketing is not about crafting artificial or half-true brand stories for consumer audiences. Marketing is about uncovering, fostering, sharing, and engaging with employees and consumers around the true stories that make your brand unique.” (Brett Virmalo, tipping point labs)

How refreshing to know that we can work at digging down to the really good stuff that’s happening with your company, product, brand or project, and open up discussions about that internally and externally… and this will spread the word and build the brand. Basically, “raise your consciousness and spread it to your clients and customers, and everyone benefits”.